As the vibrant tapestry of Chinese culture emerges, the Chinese New Year brings joy, reflection, and renewal. This ancient celebration, also known as the Spring Festival, is deeply culturally significant, representing the end of winter and the beginning of a new lunar year. The Lunar New Year, also known as the Spring Festival or Chinese New Year, is a colorful and culturally significant celebration celebrated by millions of people worldwide. This annual festival marks the start of the lunar calendar and is steeped in traditions, customs, and the rich tapestry of Asian cultures. 

The Chinese zodiac is divided into twelve years, each with its own animal sign like the Rat, Ox, Tiger, Rabbit Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, and Pig. The year of your birth sign is thought to have an impact on your personality and life events. Each animal is also associated with one of five elements wood, fire, earth, metal, or water, resulting in a 60-year cycle. In Chinese traditions, this plays a crucial role in segregating the months with the diffident animals it associates with.

Festivities kick off with the reunion dinner on New Year’s Eve; one of the most treasured aspects of the Lunar New Year is the reunion of loved ones. Traditional foods play an important role in the festivities. Dumplings, which represent wealth and prosperity, are a must-have for the table. Nian gao, a sweet rice cake, represents progress and the prospect of a better year. People travel long distances to spend time with their loved ones, sharing holiday meals and enjoying each other’s company, it marks an occasion to gather and celebrate the day with a scrumptious feast. Red Packets (Hongbao), which is considered a sign of good luck and prosperity, elders give younger family members red packets containing money. These red packets are also distributed in the workplace to foster a sense of community and well-wishing for the coming year. The Lunar New Year is all about feasting. Families get together to eat traditional dishes with symbolic meanings, like dumplings for wealth and fish for abundance and prosperity. Decoration and cleaning, in the weeks leading up to the Lunar New Year, households are thoroughly cleaned to remove bad luck and make room for good fortune.

Chowman being a Chinese-oriented brand with the motto All Things Chinese celebrates this occasion with the entire extravaganza. The brand follows authentic Chinese traditions and customs and easily inculcates the significance of Chinese culture with utmost diligence. 
This significant occasion includes a traditional dragon dance that is prepared by the different groups, a few weeks of endless practice and hard work pulls off a great dragon dance that marks the symbol of traditional Chinese culture. Ultimately the Luna Year is a remarkable occasion for the Chinese community; they are strong in ushering their traditional beliefs and customs. The Lunar New Year will be celebrated on Saturday, February 10, 2024, ushering in the Year of the Dragon.